Written by Marijn Overvest | Reviewed by Sjoerd Goedhart | Fact Checked by Ruud Emonds | Our editorial policy
Black Friday Popularity Ranked Per Country 2025
Black Friday marks the start of the holiday shopping season in the United States and is mostly celebrated with big discounts from retailers.
The term “Black Friday” began in Philadelphia during the 1950s and 1960s. Police used it to describe the chaos caused by heavy traffic and crowds of shoppers and tourists, drawn to the city for the annual Army-Navy football game.
Black Friday isn’t just in the United States anymore. Many countries followed. We wanted to find out where people are ‘celebrating’ Black Friday, so we collected the data.
Surprise! Finland ranks number 1.
How we collected & analyzed this data
Let me share with you how we went about this study on global interest in Black Friday. We wanted to find out which countries are most engaged with this shopping event, but simply looking at total search volumes wouldn’t give us the full picture—larger countries naturally have more searches due to their bigger populations.
So, we turned to AHREFS to gather data on the monthly search volumes for “Black Friday” in different countries. But instead of stopping there, we took it a step further by considering each country’s population. This allowed us to calculate the percentage of people in each country who are searching for Black Friday. By doing this, we could make a fair comparison between countries of all sizes and see where Black Friday truly has the biggest impact.
For example, even if a small country had fewer total searches than a larger one, a higher percentage of its population might be interested in Black Friday, which tells us something important about its cultural significance there.
It’s also worth mentioning that we had to leave out some countries. China, for instance, wasn’t included because Google isn’t being used. We also excluded some countries with very small populations because the data wasn’t sufficient to draw meaningful conclusions.
In the end, this approach helped us identify which countries are most enthusiastic about Black Friday based on how many people are actually searching for it relative to their population. We hope this gives you a clearer understanding of global Black Friday trends!
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
#20
#21
#22
#23
#24
#25
#26
#27
#28
#29
#30
#31
#32
#33
#34
#35
#36
#37
#38
#39
#40
#41
#42
#43
#44
#45
#46
#47
#48
#49
#50
#51
#52
#53
#54
#55
#56
#57
#58
#59
#60
#61
#62
#63
#64
#65
#66
#67
#68
#69
#70
#71
#72
#73
#74
#75
#76
#77
#78
#79
#80
#81
#82
#83
#84
#85
#86
#87
#88
#89
#90
#91
#92
#93
#94
#95
#96
#97
#98
#99
#100
#101
#102
#103
#104
#105
#106
#107
#108
#109
#110
#111
#112
#113
#114
#115
#116
#117
#118
#119
#120
#121
#122
#123
#124
#125
#126
#127
#128
#129
#130
#131
#132
#133
#134
#135
#136
#137
#138
#139
#140
#141
#142
#143
#144
#145
#146
#147
#148
#149
#150
#151
#152
#153
#154
#155
#156
#157
#158
#159
#160
#161
#162
Country
Finland
Sweden
Denmark
France
Netherlands
Norway
Switzerland
Australia
Belgium
Greece
Chile
Iceland
Portugal
Italy
Germany
New Zealand
Luxembourg
Austria
Spain
Ireland
Liechtenstein
Malta
United Kingdom
San Marino
Canada
Croatia
Brazil
Hungary
Andorra
Lithuania
Poland
Romania
Slovenia
Singapore
Cyprus
Slovakia
Azerbaijan
Estonia
Czech Republic
Uruguay
Mauritius
Serbia
United States
Latvia
Bosnia and Herzegovina
Bulgaria
Bahrain
Montenegro
Brunei
Georgia
Bahamas
Argentina
Peru
Colombia
North Macedonia
Suriname
Albania
United Arab Emirates
Armenia
Qatar
Moldova
South Africa
Vietnam
Puerto Rico
Maldives
Mexico
Guyana
Tunisia
Israel
Venezuela
Turkey
Ecuador
Lebanon
Trinidad and Tobago
Cabo Verde
Jamaica
Paraguay
Kuwait
Belize
Malaysia
Dominican Republic
Costa Rica
Antigua and Barbuda
Morocco
Taiwan
Panama
Seychelles
Korea, South
Bolivia
Saudi Arabia
Gabon
Oman
Namibia
El Salvador
Mongolia
Sri Lanka
Botswana
Jordan
Japan
Fiji
Ukraine
Saint Vincent and the Grenadines
Libya
Iraq
Djibouti
Algeria
Cambodia
Honduras
Iran
Kazakhstan
Thailand
Nicaragua
Guatemala
Philippines
Egypt
Nepal
Zimbabwe
Kenya
India
Lesotho
Senegal
Congo, Republic
Haiti
Kyrgyzstan
Ghana
Laos
Bhutan
Zambia
Indonesia
Belarus
Cameroon
Benin
Pakistan
Togo
Madagascar
Mozambique
Rwanda
Angola
Burkina Faso
Bangladesh
Uganda
Russia
Nigeria
Myanmar
Malawi
Tanzania
Mali
Uzbekistan
Syria
Turkmenistan
Somalia
Gambia
Afghanistan
Niger
Congo, Democratic Rep.
Ethiopia
Sierra Leone
Papua New Guinea
Central African Republic
Burundi
Chad
Tajikistan
Annual Searches
804,000
1,032,000
456,000
4,704,000
1,104,000
336,000
468,000
1,188,000
516,000
420,000
744,000
15,600
384,000
2,196,000
3,084,000
192,000
25,200
300,000
1,500,000
156,000
1,200
14,400
1,908,000
960
1,116,000
98,400
5,184,000
228,000
1,800
60,000
864,000
384,000
40,800
103,200
21,600
88,800
168,000
20,400
144,000
44,400
14,400
69,600
3,372,000
16,800
28,800
52,800
14,400
4,800
3,600
28,800
3,000
336,000
252,000
348,000
13,200
3,600
15,600
54,000
14,400
14,400
12,000
264,000
408,000
13,200
2,400
504,000
3,000
45,600
34,800
103,200
300,000
61,200
16,800
4,200
1,800
8,400
20,400
12,000
1,200
90,000
28,800
13,200
240
84,000
51,600
9,600
240
100,800
22,800
69,600
4,200
9,600
4,800
10,800
5,400
32,400
3,600
15,600
168,000
1,200
43,200
120
7,200
44,400
960
40,800
13,200
8,400
62,400
13,200
46,800
4,800
13,200
72,000
66,000
16,800
8,400
27,600
672,000
960
7,200
2,400
4,200
2,400
10,800
2,400
240
6,000
80,400
2,400
7,200
3,600
55,200
1,800
5,400
6,000
2,400
6,000
3,600
25,200
7,200
18,000
25,200
6,000
2,400
6,000
1,800
2,400
1,080
360
840
120
1,800
1,200
4,200
4,200
240
240
120
240
240
120
Country population
5,500,000
10,500,000
5,900,000
65,000,000
17,700,000
5,500,000
8,800,000
26,500,000
11,700,000
10,047,800
19,000,000
400,000
10,300,000
59,000,000
83,000,000
5,200,000
700,000
9,120,810
47,500,000
5,200,000
40,000
500,000
67,000,000
34,000
39,742,400
3,800,000
212,000,000
9,676,140
77,000
2,600,000
37,600,000
18,200,000
2,100,000
5,600,000
1,200,000
5,400,000
10,300,000
1,300,000
10,500,000
3,600,000
1,300,000
6,700,000
339,000,000
1,800,000
3,200,000
6,500,000
1,800,000
600,000
460,000
3,700,000
400,000
45,696,200
34,500,000
52,000,000
2,100,000
600,000
2,793,000
10,200,000
2,780,000
2,900,000
2,500,000
61,000,000
99,000,000
3,240,000
600,000
130,800,000
800,000
12,200,000
9,387,020
28,200,000
86,200,000
18,000,000
5,500,000
1,400,000
600,000
3,000,000
7,400,000
4,500,000
450,000
34,000,000
11,000,000
5,200,000
99,000
38,081,200
23,500,000
4,400,000
110,000
51,000,000
12,000,000
37,000,000
2,300,000
5,300,000
2,700,000
6,500,000
3,500,000
22,100,000
2,500,000
11,000,000
123,000,000
900,000
37,000,000
110,000
7,000,000
46,042,000
1,100,000
46,814,300
17,000,000
11,000,000
88,000,000
19,000,000
70,000,000
7,200,000
20,000,000
118,000,000
110,000,000
31,000,000
16,800,000
58,000,000
1,450,940,000
2,300,000
18,000,000
6,000,000
12,000,000
7,000,000
34,000,000
8,000,000
800,000
21,000,000
281,604,000
9,056,700
28,000,000
14,000,000
242,500,000
9,300,000
30,000,000
34,000,000
14,000,000
36,684,200
24,000,000
168,697,000
49,300,000
145,500,000
223,800,000
55,000,000
22,000,000
66,000,000
25,000,000
36,000,000
20,800,000
7,000,000
18,200,000
2,600,000
42,647,500
29,000,000
108,000,000
129,000,000
9,000,000
10,400,000
5,500,000
13,000,000
18,000,000
10,000,000
% of people searching
14.62%
9.83%
7.73%
7.24%
6.24%
6.11%
5.32%
4.48%
4.41%
4.18%
3.92%
3.90%
3.73%
3.72%
3.72%
3.69%
3.60%
3.29%
3.16%
3.00%
3.00%
2.88%
2.85%
2.82%
2.81%
2.59%
2.45%
2.36%
2.34%
2.31%
2.30%
2.11%
1.94%
1.84%
1.80%
1.64%
1.63%
1.57%
1.37%
1.23%
1.11%
1.04%
0.99%
0.93%
0.90%
0.81%
0.80%
0.80%
0.78%
0.78%
0.75%
0.74%
0.73%
0.67%
0.63%
0.60%
0.56%
0.53%
0.52%
0.50%
0.48%
0.43%
0.41%
0.41%
0.40%
0.39%
0.38%
0.37%
0.37%
0.37%
0.35%
0.34%
0.31%
0.30%
0.30%
0.28%
0.28%
0.27%
0.27%
0.26%
0.26%
0.25%
0.24%
0.22%
0.22%
0.22%
0.22%
0.20%
0.19%
0.19%
0.18%
0.18%
0.18%
0.17%
0.15%
0.15%
0.14%
0.14%
0.14%
0.13%
0.12%
0.11%
0.10%
0.10%
0.09%
0.09%
0.08%
0.08%
0.07%
0.07%
0.07%
0.07%
0.07%
0.06%
0.06%
0.05%
0.05%
0.05%
0.05%
0.04%
0.04%
0.04%
0.04%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
Black Friday Ranked Per Country
#1 Finland 14.62% of the population searches for Black Friday (804,000 per year with a population of 5,500,000)
#2 Sweden 9.83% of the population searches for Black Friday (1,032,000 per year with a population of 10,500,000)
#3 Denmark 7.73% of the population searches for Black Friday (456,000 per year with a population of 5,900,000)
#4 France 7.24% of the population searches for Black Friday (4,704,000 per year with a population of 65,000,000)
#5 Netherlands 6.24% of the population searches for Black Friday (1,104,000 per year with a population of 17,700,000)
#6 Norway 5.89% of the population searches for Black Friday (320,000 per year with a population of 5,400,000)
#7 Switzerland 5.32% of the population searches for Black Friday 468,000 per year with a population of 8,800,000)
#8 Australia 4.48% of the population searches for Black Friday (1,188,000 per year with a population of 26,500,000)
#9 Belgium 4.41% of the population searches for Black Friday (516,000 per year with a population of 11,700,000)
#10 Greece 4.18% of the population searches for Black Friday (420,000 per year with a population of 10,047,800)
#11 Chile 3.92% of the population searches for Black Friday (744,000 per year with a population of 19,000,000)
#12 Iceland 3.90% of the population searches for Black Friday (15,600 per year with a population of 400,000)
#13 Portugal 3.73% of the population searches for Black Friday (384,000 per year with a population of 10,300,000)
#14 Italy 3.72% of the population searches for Black Friday (2,196,000 per year with a population of 59,000,000)
#15 Germany 3.72% of the population searches for Black Friday (3,084,000 per year with a population of 83,000,000)
#16 New Zealand 3.69% of the population searches for Black Friday (192,000 per year with a population of 5,200,000)
#17 Luxembourg 3.60% of the population searches for Black Friday (25,200 per year with a population of 700,000)
#18 Austria 3.29% of the population searches for Black Friday (300,000 per year with a population of 9,120,810)
#19 Spain 3.16% of the population searches for Black Friday (1,500,000 per year with a population of 47,500,000)
#20 Ireland 3.00% of the population searches for Black Friday (156,000 per year with a population of 5,200,000)
#21 Liechtenstein 3.00% of the population searches for Black Friday (1,200 per year with a population of 40,000)
#22 Malta 2.88% of the population searches for Black Friday (1,200 per year with a population of 40,000)
#23 United Kingdom 2.85% of the population searches for Black Friday (1,908,000 per year with a population of 67,000,000)
#24 San Marino 2.82% of the population searches for Black Friday (960 per year with a population of 34,000)
#25 Canada 2.81% of the population searches for Black Friday (1,116,000 per year with a population of 39,742,400)
#26 Croatia 2.59% of the population searches for Black Friday (98,400 per year with a population of 3,800,000)
#27 Brazil 2.45% of the population searches for Black Friday (5,184,000 per year with a population of 212,000,000)
#28 Hungary 2.36% of the population searches for Black Friday (228,000 per year with a population of 9,676,140)
#29 Andorra 2.34% of the population searches for Black Friday (1,800 per year with a population of 77,000)
#30 Lithuania 2.31% of the population searches for Black Friday (60,000 per year with a population of 2,600,000)
#31 Poland 2.30% of the population searches for Black Friday (864,000 per year with a population of 37,600,000)
#32 Romania 2.11% of the population searches for Black Friday (40,800 per year with a population of 2,100,000)
#33 Slovenia 1.94% of the population searches for Black Friday (864,000 per year with a population of 37,600,000)
#34 Singapore 1.84% of the population searches for Black Friday (103,200 per year with a population of 5,600,000)
#35 Cyprus 1.80% of the population searches for Black Friday (21,600 per year with a population of 1,200,000)
#36 Slovakia 1.64% of the population searches for Black Friday (88,800 per year with a population of 5,400,000)
#37 Azerbaijan 1.63% of the population searches for Black Friday (168,000 per year with a population of 10,300,000)
#38 Estonia 1.57% of the population searches for Black Friday 20,400 per year with a population of 1,300,000)
#39 Czech Republic 1.37% of the population searches for Black Friday 144,000 per year with a population of 10,500,000)
#40 Uruguay1.23% of the population searches for Black Friday (44,400 per year with a population of 3,600,000)
#41 Mauritius 1.11% of the population searches for Black Friday (14,400 per year with a population of 1,300,000)
#42 Serbia 1.04% of the population searches for Black Friday (69,600 per year with a population of 6,700,000)
#43 United States 0.99% of the population searches for Black Friday (3,372,000 per year with a population of 339,000,000)
#44 Latvia 0.93% of the population searches for Black Friday (16,800 per year with a population of 1,800,000)
#45 Bosnia and Herzegovina 0.90% of the population searches for Black Friday (28,800 per year with a population of 3,200,000)
#46 Bulgaria 0.81% of the population searches for Black Friday (52,800 per year with a population of 6,500,000)
#47 Bahrain 0.80% of the population searches for Black Friday (14,400 per year with a population of 1,800,000)
#48 Montenegro 0.80% of the population searches for Black Friday (4,800 per year with a population of 600,000)
#49 Brunei 0.78% of the population searches for Black Friday (3,600 per year with a population of 460,000)
#50 Georgia 0.78% of the population searches for Black Friday (28,800 per year with a population of 3,700,000)
#51 Bahamas 0.75% of the population searches for Black Friday (3,000 per year with a population of 400,000)
#52 Argentina 0.74% of the population searches for Black Friday (336,000 per year with a population of 45,696,200)
#53 Peru 0.73% of the population searches for Black Friday (252,000 per year with a population of 34,500,000)
#54 Colombia 0.67% of the population searches for Black Friday (348,000 per year with a population of 52,000,000)
#55 North Macedonia 0.63% of the population searches for Black Friday (13,200 per year with a population of 2,100,000)
#56 Suriname 0.60% of the population searches for Black Friday (3,600 per year with a population of 600,000)
#57 Albania 0.56% of the population searches for Black Friday (15,600 per year with a population of 2,793,000)
#58 United Arab Emirates 0.53% of the population searches for Black Friday (54,000 per year with a population of 10,200,000)
#59 Armenia 0.52% of the population searches for Black Friday 14,400 per year with a population of 2,780,000)
#60 Qatar 0.50% of the population searches for Black Friday (14,400 per year with a population of 2,900,000)
#61 Moldova 0.48% of the population searches for Black Friday (12,000 per year with a population of 2,500,000)
#62 South Africa 0.43% of the population searches for Black Friday (264,000 per year with a population of 61,000,000)
#63 Vietnam 0.41% of the population searches for Black Friday (408,000 per year with a population of 99,000,000)
#64 Puerto Rico 0.41% of the population searches for Black Friday (13,200 per year with a population of 3,240,000)
#65 Maldives 0.40% of the population searches for Black Friday (2,400 per year with a population of 600,000)
#66 Mexico 0.39% of the population searches for Black Friday (504,000 per year with a population of 130,800,000)
#67 Guyana 0.38% of the population searches for Black Friday (3,000 per year with a population of 800,000)
#68 Tunisia 0.37% of the population searches for Black Friday (45,600 per year with a population of 12,200,000)
#69 Israel 0.37% of the population searches for Black Friday (34,800 per year with a population of 9,387,020)
#70 Venezuela 0.37% of the population searches for Black Friday (103,200 per year with a population of 28,200,000)
#71 Turkey 0.35% of the population searches for Black Friday (300,000 per year with a population of 86,200,000)
#72 Ecuador 0.34% of the population searches for Black Friday (61,200 per year with a population of 18,000,000)
#73 Lebanon 0.31% of the population searches for Black Friday (16,800 per year with a population of 5,500,000)
#74 Trinidad and Tobago 0.30% of the population searches for Black Friday (4,200 per year with a population of 1,400,000)
#75 Cabo Verde 0.30% of the population searches for Black Friday (1,800 per year with a population of 600,000)
#76 Jamaica 0.28% of the population searches for Black Friday (8,400 per year with a population of 3,000,000)
#77 Paraguay 0.28% of the population searches for Black Friday (20,400 per year with a population of 7,400,000)
#78 Kuwait 0.27% of the population searches for Black Friday (12,000 per year with a population of 4,500,000)
#79 Belize 0.27% of the population searches for Black Friday (1,200 per year with a population of 450,000)
#80 Malaysia 0.26% of the population searches for Black Friday (90,000 per year with a population of 34,000,000)
#81 Dominican Republic 0.26% of the population searches for Black Friday (28,800 per year with a population of 11,000,000)
#82 Costa Rica 0.25% of the population searches for Black Friday (13,200 per year with a population of 5,200,000)
#83 Antigua and Barbuda 0.24% of the population searches for Black Friday (240 per year with a population of 99,000)
#84 Morocco 0.22% of the population searches for Black Friday (84,000 per year with a population of 38,081,200)
#85 Taiwan 0.22% of the population searches for Black Friday (51,600 per year with a population of 23,500,000)
#86 Panama 0.22% of the population searches for Black Friday (9,600 per year with a population of 4,400,000)
#87 Seychelles 0.22% of the population searches for Black Friday (240 per year with a population of 110,000)
#88 Korea, South 0.20% of the population searches for Black Friday (100,800 per year with a population of 51,000,000)
#89 Bolivia 0.19% of the population searches for Black Friday (22,800 per year with a population of 12,000,000)
#90 Saudi Arabia 0.19% of the population searches for Black Friday (69,600 per year with a population of 37,000,000)
#91 Gabon 0.18% of the population searches for Black Friday (4,200 per year with a population of 2,300,000)
#92 Oman 0.18% of the population searches for Black Friday (9,600 per year with a population of 5,300,000)
#93 Namibia 0.18% of the population searches for Black Friday (4,800 per year with a population of 2,700,000)
#94 El Salvador 0.17% of the population searches for Black Friday (10,800 per year with a population of 6,500,000)
#95 Mongolia 0.15% of the population searches for Black Friday (5,400 per year with a population of 3,500,000)
#96 Sri Lanka 0.15% of the population searches for Black Friday (32,400 per year with a population of 22,100,000)
#97 Botswana 0.14% of the population searches for Black Friday (3,600 per year with a population of 2,500,000)
#98 Jordan 0.14% of the population searches for Black Friday (15,600 per year with a population of 11,000,000)
#99 Japan 0.14% of the population searches for Black Friday (168,000 per year with a population of 123,000,000)
#100 Fiji 0.13% of the population searches for Black Friday (1,200 per year with a population of 900,000)
#101 Ukraine 0.12% of the population searches for Black Friday (43,200 per year with a population of 37,000,000)
#102 Saint Vincent and the Grenadines 0.11% of the population searches for Black Friday (120 per year with a population of 110,000)
#103 Libya 0.10% of the population searches for Black Friday (7,200 per year with a population of 7,000,000)
#104 Iraq 0.10% of the population searches for Black Friday (44,400 per year with a population of 46,042,000)
#105 Djibouti 0.09% of the population searches for Black Friday (960 per year with a population of 1,100,000)
#106 Algeria 0.09% of the population searches for Black Friday (40,800 per year with a population of 46,814,300)
#107 Cambodia 0.08% of the population searches for Black Friday (13,200 per year with a population of 17,000,000)
#108 Honduras 0.08% of the population searches for Black Friday (8,400 per year with a population of 11,000,000)
#109 Iran 0.07% of the population searches for Black Friday (62,400 per year with a population of 88,000,000)
#110 Kazakhstan 0.07% of the population searches for Black Friday (13,200 per year with a population of 19,000,000)
#111 Thailand 0.07% of the population searches for Black Friday (46,800 per year with a population of 70,000,000)
#112 Nicaragua 0.07% of the population searches for Black Friday (4,800 per year with a population of 7,200,000)
#113 Guatemala 0.07% of the population searches for Black Friday (13,200 per year with a population of 20,000,000)
#114 Philippines 0.06% of the population searches for Black Friday (72,000 per year with a population of 118,000,000)
#115 Egypt 0.06% of the population searches for Black Friday (66,000 per year with a population of 110,000,000)
#116 Nepal 0.05% of the population searches for Black Friday (16,800 per year with a population of 31,000,000)
#117 Zimbabwe 0.05% of the population searches for Black Friday (8,400 per year with a population of 16,800,000)
#118 Kenya 0.05% of the population searches for Black Friday (27,600 per year with a population of 58,000,000)
#119 India 0.05% of the population searches for Black Friday (672,000 per year with a population of 1,450,940,000)
#120 Lesotho 0.04% of the population searches for Black Friday (960 per year with a population of 2,300,000)
#121 Senegal 0.04% of the population searches for Black Friday (7,200 per year with a population of 18,000,000)
#122 Congo, Republic 0.04% of the population searches for Black Friday (2,400 per year with a population of 6,000,000)
#123 Haiti 0.04% of the population searches for Black Friday (4,200 per year with a population of 12,000,000)
#124 Kyrgyzstan 0.03% of the population searches for Black Friday (2,400 per year with a population of 7,000,000)
#125 Ghana 0.03% of the population searches for Black Friday (10,800 per year with a population of 34,000,000)
#126 Laos 0.03% of the population searches for Black Friday (2,400 per year with a population of 8,000,000)
#127 Bhutan 0.03% of the population searches for Black Friday (240 per year with a population of 800,000)
#128 Zambia 0.03% of the population searches for Black Friday (6,000 per year with a population of 21,000,000)
#129 Indonesia 0.03% of the population searches for Black Friday (80,400 per year with a population of 281,604)
#130 Belarus 0.03% of the population searches for Black Friday (2,400 per year with a population of 9,056,700)
#131 Cameroon 0.03% of the population searches for Black Friday (7,200 per year with a population of 28,000,000)
#132 Benin 0.03% of the population searches for Black Friday (3,600 per year with a population of 14,000,000)
#133 Pakistan 0.02% of the population searches for Black Friday (55,200per year with a population of 242,500,000)
#134 Togo 0.02% of the population searches for Black Friday (1,800 per year with a population of 9,300,000)
#135 Madagascar 0.02% of the population searches for Black Friday (5,400 per year with a population of 30,000,000)
#136 Mozambique 0.02% of the population searches for Black Friday (6,000 per year with a population of 34,000,000)
#137 Rwanda 0.02% of the population searches for Black Friday (2,400 per year with a population of 14,000,000)
#138 Angola 0.02% of the population searches for Black Friday (6,000 per year with a population of 36,684,200)
#139 Burkina Faso 0.02% of the population searches for Black Friday (3,600 per year with a population of 24,000,000)
#140 Bangladesh 0.01% of the population searches for Black Friday (25,200 per year with a population of 168,697,000)
#141 Uganda 0.01% of the population searches for Black Friday (7,200 per year with a population of 49,300,000)
#142 Russia 0.01% of the population searches for Black Friday (18,000 per year with a population of 145,500,000)
#143 Nigeria 0.01% of the population searches for Black Friday (25,200 per year with a population of 223,800,000)
#144 Myanmar 0.01% of the population searches for Black Friday (6000 per year with a population of 55,000,000)
#145 Malawi 0.01% of the population searches for Black Friday (2,400 per year with a population of 22,000,000)
#146 Tanzania 0.01% of the population searches for Black Friday (6000 per year with a population of 66,000,000)
#147 Mali 0.01% of the population searches for Black Friday (1,800 per year with a population of 25,000,000)
#148 Uzbekistan 0.01% of the population searches for Black Friday (2,400 per year with a population of 36,000,000)
#149 Syria 0.01% of the population searches for Black Friday (1,080 per year with a population of 20,800,000)
#150 Turkmenistan 0.01% of the population searches for Black Friday (360 per year with a population of 7,000,000)
#151 Somalia 0.00% of the population searches for Black Friday (840 per year with a population of 18,200,000)
#152 Gambia 0.00% of the population searches for Black Friday (120 per year with a population of 2,600,000)
#153 Afghanistan 0.00% of the population searches for Black Friday (1,800 per year with a population of 42,647,500)
#154 Niger 0.00% of the population searches for Black Friday (1.200 per year with a population of 29,000,000)
#155 Congo, Democratic Rep. 0.00% of the population searches for Black Friday (4,200 per year with a population of 108,000,000)
#156 Ethiopia 0.00% of the population searches for Black Friday (4,200 per year with a population of 129,000,000)
#157 Sierra Leone 0.00% of the population searches for Black Friday (240 per year with a population of 9,000,000)
#158 Papua New Guinea 0.00% of the population searches for Black Friday (240 per year with a population of 10,400,000)
#159 Central African Republic 0.00% of the population searches for Black Friday (120 per year with a population of 5,500,000)
#160 Burundi 0.00% of the population searches for Black Friday (240 per year with a population of 13,000,000)
#161 Chad 0.00% of the population searches for Black Friday (240 per year with a population of 18,000,000)
#162 Tajikistan 0.00% of the population searches for Black Friday (120 per year with a population of 10,000,000)
Conclusion
While larger populations, such as in the U.S. and Brazil, naturally tend to have more searches, some smaller populations like Finland show higher per-capita interest. This may reflect a stronger consumer culture around sales events, where people are more active in hunting for deals, even if the overall number of searches is lower due to the smaller population size.
So yes, Black Friday originates from the United States, but it seems like other countries are taking over.
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About the author
My name is Marijn Overvest, I’m the founder of Procurement Tactics. I have a deep passion for procurement, and I’ve upskilled over 200 procurement teams from all over the world. When I’m not working, I love running and cycling.
