Written by Marijn Overvest | Reviewed by Sjoed Goedhart | Fact Checked by Ruud Emonds | Our editorial policy

Goals in Supplier Relationship Management: Key for Success

SRM-Course

As taught in the Supplier Relationship Management Course / ★★★★★ 4.9 rating

Key takeaways
  • The goals in Supplier Relationship Management refer to supplier-specific objectives.
  • Fostering supplier relationships is possible through transparent and mutually beneficial goals
  • Setting goals in SRM that track supplier performance drives improvement and strategic objectives.

Goals in supplier relationship management are essential for your company’s optimization. It helps build your procurement process and establish better supplier relationships.

In this article, I will discuss the value of setting clear and efficient goals in SRM. Moreover, I’ll discuss how these goals can establish better interactions. I’ll also highlight its contribution to cost reduction and driving innovation.

Through my years of experience in training 200+ procurement teams, we’ll discuss more. We will take into consideration SRM goals, ensuring company objective alignment. This process helps provide strategic benefits.

Moreover, I’ll add real-world cases of company giants like Toyota, Apple, and Unilever. We’ll look into how they have successfully implemented their goals in SRM. We’ll see how they have achieved peak performance in maximizing SRM goals.

Let us now proceed! 

What are the Goals in Supplier Relationship Management?

The goals in supplier relationship management refer to supplier-specific objectives. The company implements these goals, aiming to achieve more valuable supplier interactions. 

Moreover, it’s a partnership-enhancing objective that maximizes supply chain efficiency. Of course, procurement managers, such as myself, want reliable and quality suppliers. It’s about reducing costs, improving innovation, and building long-term collaboration.

Setting these goals ensures performance alignment and ensure strategic incorporation. This process enables your company to maintain a competitive advantage in the business. 

SRM seeks better opportunities for cost savings. It’s reasonable that the goals focus on this objective. This process can happen through better negotiation tactics and streamlined processes. 

As SRM aims to build long-term sustainability, its goals must promote mutual benefits. Trust and transparency are also crucial for establishing a robust supply chain. 

Overall, the goals of the SRM are to provide a resilient and innovative supply chain. Of course, it ensures a company’s long-term strategic positioning. 

Why are Goals in Supplier Relationship Management Important?

Goals in supplier relationship management are crucial because they provide a clear framework. It enhances effectiveness, efficiency, and interaction. 

Setting clear supplier-specific goals helps the company focus on key areas. It’s about enhancing reliability and reducing unnecessary spending. 

As a season procurement manager, I perceive setting goals as crucial. It helps you maintain a competitive edge among rivals and peers. 

Goals in SRM are essential for consistency and reliability in production. It also avoids supply chain disruptions. and other potential risks. 

Moreover, SRM goals drive the company’s efficiency. It allows the company to set cost-reduction targets.

It allows the company to identify saving opportunities and maintain supply chain stability. Having these benefits eventually allows you to negotiate better terms.

Incorporating innovative aspects like AI in Procurement is also vital for achieving goals. It drives suppliers to develop new ideas and potential tools. If done properly, it can lead to better offerings and better procurement processes.

Of course, a company wants and deserves long-term results. This achievement can only happen if goals are focused and defined. Goals in SRM must foster trust and collaboration while maintaining sustainability.

This way, supply chain performance can continuously improve and innovation drives better. Incorporating them allows for resilient and better procurement. 

Considerations for setting SRM Goals

It’s crucial to set several considerations for SRM goals. It ensures practicality and alignment with a company’s overarching objectives. Of course, these considerations vary from one company to the other. 

Some focus on their logistics, and some on their suppliers. The factors that make these goals more achievable are of utmost importance. As a procurement manager, I believe in three important things:

  • One, align the SRM goals with your overall business strategy.
  • Two, consider your metrics or key performance indicators.
  • Three, assess your supplier relationships.

Goals must support a company’s position in the long run. It must address its general needs while preparing it for the unexpected. SRM goals Alignment with the business strategy makes the effort feel more valuable. In turn, results will become more visible.

Consider establishing vital key performance indicators. These indicators can help you measure progress while defining your targets. Whether you need to focus on cost or quality, this process can help you make informed decisions.

This extra effort can eventually result in better supplier relationships. Your effort goes on to show how you value your suppliers as partners. It can encourage them to perform their roles. Thus, operations can be more efficient and effective.

Goals in Supplier Relationship Management

SRM is more than building relationships with your suppliers. It’s about improving the process and delivering results. SRM is a key driver of making products and services better. It helps improve better logistics. 

Most importantly, it improves cost-savings. The areas I have mentioned are critical areas where goals in SRM thrive better. To make your SRM even better, here are the goals you need to set:

1. Establish Long-term Partnerships

Significant supplier relationships cultivate the viability and value of your suppliers. This relationship provides the comfort of trust and benefits from a great supplier. It’s also instrumental for a stable and reliable supplier relationship.

2. Cost Reduction

Implementing this goal helps your team optimize their processes and negotiations. Your team will be in charge of generating the best outcome without compromising. 

Concerning goal number 1, your company can benefit from trust and the best value prices. Always put the cost into the table, especially when it concerns the benefit of both parties.

3. Risk Mitigation

SRM programs can only be effective if you minimize potential risks. Have a robust battle plan in identifying potential risks with your suppliers. 

You’ll find supplier chain disruptions of little concern once you establish great relationships. Moreover, with your suppliers, you can devise comprehensive evaluations. This process can prevent potential issues in the future. 

4. Strategic Sourcing

Aligning your sourcing processes with the company’s objectives is a crucial goal. It allows you to assess capabilities while matching with the market trends. Strategic sourcing ensures access to great suppliers, reliable resource supplies, and modern technology. 

Establishing a strategic sourcing plan allows you to manage suppliers without worrying. Take it as a culmination of considering the other goals I have mentioned.

5. Standards Compliance

Of course, goals in supplier relationship management involve delivering results while maintaining standards. It’s only right that your company can follow ethical and legal regulations. Moreover, standards compliance builds reputation, contributing to company stability and continuity.

6. Exit Strategies

Having exit strategies should be part of your goals in SRM. It helps you understand that not all fights are to be maintained. Meaning, you need to devise plans that safeguard your company and your partner. 

Termination can help manage potential disruptions, especially when results are not being delivered. Of course, you must establish clarity and trust in these stipulations. It avoids trust compromise while ensuring a clear delivery of results.

7. Sustainable Practices

Modern procurement approaches require sustainable approaches. Collaborations must root and cultivate themselves in upholding sustainability and ethical practices. 

More and more companies are adopting sustainability practices now. This goal in SRM entails responsible sourcing and fair labor conditions. Most importantly, it encourages environmental sustainability. 

Company Examples of Setting Goals in SRM

Here are 3 real-world cases of setting efficient goals in SRM. Knowing how these companies apply SRM goals can boost your success:

1. Toyota

The automobile giant is recognizable for its efficient SRM practices. This efficiency is possible due to their efforts in setting value-enhancing goals. They value suppliers and ensure quality production standards through joint processes. 

Toyota works closely with suppliers to ensure accurate delivery and optimal cost allocation. It helps them maintain consistency and continuous improvement. Such a case is evident, as they have fostered years of success in the industry.

2. Apple

The technology giant showcases its SRM goals through innovation and quality emphasis. The company collaborates with its suppliers to develop state-of-the-art technology. 

This process helps them maintain quality standards and better products. Setting clear goals in SRM allows them to advance development while delivering innovation. It’s as if Apple is holding the future in their palms, offering cutting-edge products to the market.

3. Unilever

The company giant focuses its goals in SRM through sustainability. Unilever works hand-in-hand with its suppliers to improve environmental sufficiency. All of this while maximizing supply chain efficiency. 

Unilever makes sure that its sustainability goals are within the SRM strategy. The approach makes Unilever reputable for its contribution to achieving long-term sustainability. 

Conclusion

In conclusion, clear and strategic goals in SRM can push your company’s success. These goals provide a stable foundation for improving supplier relationships. It’s a way to align procurement activities while enhancing overall efficiency. By incorporating these goals in SRM, a company’s overarching goals are more achievable.

Through the examples of Apple, Toyota, and Unilever, SRM goals are more achievable. They highlight the value of innovation, efficiency, and sustainability. These companies emphasize aspects that can enhance better collaborative partnerships. Their incorporation of goals in SRM shows how it can boost supplier performance.

Ultimately, pursuing goals in SRM through careful planning is a must. It establishes clear performance evaluation and effective supplier assessment. This way, your company can achieve its goals while ensuring a healthy partnership. Goals in SRM are meant to generate results and support your overall success.

Frequentlyasked questions

What are the Goals in Supplier Relationship Management?
The goals in Supplier Relationship Management refer to supplier-specific objectives.
Why are Goals in Supplier Relationship Management Important?

Goals in Supplier Relationship Management are crucial because they provide a clear framework.

Why do you need to Set Considerations for Supplier Relationship Management?

It’s crucial to set several considerations for SRM goals. It ensures practicality and alignment with a company’s overarching objectives.

About the author

My name is Marijn Overvest, I’m the founder of Procurement Tactics. I have a deep passion for procurement, and I’ve upskilled over 200 procurement teams from all over the world. When I’m not working, I love running and cycling.

Marijn Overvest Procurement Tactics