Written by Marijn Overvest | Reviewed by Sjoerd Goedhart | Fact Checked by Ruud Emonds | Our editorial policy
The Real Reason Procurement is Undervalued — And How to Change It
One of the best parts of being the founder of Procurement Tactics is having the opportunity to speak with hundreds of procurement directors each year at the many conferences I attend.
While every company is different and each procurement team faces unique challenges, I’ve noticed a clear pattern. In this article, I’ll bring you up to speed on what I’ve observed—and what it means for procurement’s future.
Despite the growing complexity and influence of procurement, many procurement leaders I speak with say their function is still undervalued. The perception persists that procurement is just about cost-cutting rather than driving strategic value.
A CPO from a multinational manufacturing company summed up the challenge:
“We’re influencing millions in spend, managing risk, and ensuring business continuity—but when it comes to decision-making, we’re still treated as an afterthought.”
So, why does procurement struggle to gain recognition? And more importantly—how can procurement leaders change this?
Why Procurement Struggles to Get the Recognition It Deserves
Conversations with procurement professionals highlight three recurring obstacles:
- Procurement is still seen as a cost-saving function – Many executives still equate procurement with negotiating lower prices rather than contributing to growth, risk management, or innovation.
- Lack of clear performance metrics – Unlike sales, which can show revenue generated, procurement often fails to showcase its impact beyond savings.
- Procurement isn’t included early enough in decision-making – Business leaders often bring procurement in too late, limiting its ability to drive real value.
A procurement director from an FMCG company in the UK put it bluntly:
“If we only measure success by cost savings, we’ll always be seen as a tactical function. We need to prove our value in ways the business understands.”
How to Elevate Procurement’s Strategic Role
1. Expand Procurement’s Influence Beyond Cost Savings
If procurement only talks about savings, leadership will never see it as a strategic enabler. The shift starts with changing the conversation—focusing on:
- Risk mitigation (supply chain disruptions, supplier stability)
- Supplier-led innovation (leveraging suppliers for competitive advantage)
- Sustainability & ESG impact (aligning procurement with corporate sustainability goals)
A procurement leader in the healthcare industry explained how this shift changed internal perceptions:
“Once we started presenting procurement’s impact on revenue protection and supplier innovation—not just savings—our leadership team saw us in a completely different light.”
How Procurement Tactics Can Help:
Procurement Tactics provides tools and real-world case studies to help teams reposition procurement as a value-generating function. We help procurement leaders build business cases that go beyond savings and align procurement’s value with C-suite priorities.
2. Measure and Communicate Procurement’s True Business Impact
One of procurement’s biggest challenges is that leadership doesn’t see its impact in measurable terms. If procurement professionals want to change the narrative, they need clear, quantifiable metrics that speak the language of executives.
Instead of just tracking cost savings, successful procurement teams also measure:
- Revenue impact (e.g., ensuring supply continuity to avoid lost sales)
- Operational efficiency (e.g., process improvements reducing cycle times)
- Risk management success (e.g., reducing supplier failures or compliance risks)
A CPO from a logistics company shared:
“When we started reporting procurement’s contribution to revenue protection, executives paid attention. It wasn’t about how much we saved—it was about how much disruption we prevented.”
How Procurement Tactics Can Help:
We offer procurement leaders data-driven frameworks to track and communicate procurement’s impact effectively—ensuring that leadership understands why procurement matters beyond cost-cutting.
3. Get Procurement Involved Earlier in Strategic Decisions
Many procurement leaders say they’re brought in too late—after key decisions have already been made. This limits their ability to drive value, negotiate better terms, and manage risks proactively.
A procurement director in the energy sector described how they changed this dynamic:
“We made a case for procurement to be involved in product development planning—not just sourcing. Now, we help shape supplier strategies early on.”
How to ensure early involvement:
- Establish cross-functional partnerships—actively engage with finance, operations, and R&D teams.
- Position procurement as a business enabler, not a gatekeeper.
- Offer proactive insights—instead of waiting to be consulted, bring data and recommendations to leadership regularly.
How Procurement Tactics Can Help:
We provide training on stakeholder engagement and negotiation strategies to help procurement leaders strengthen their internal influence and secure a seat at the table earlier in decision-making.
Final Thoughts
Procurement’s undervaluation isn’t inevitable—but changing it requires intentional action. Procurement leaders who successfully elevate their function:
- Position procurement as a value driver beyond cost savings
- Measure and communicate procurement’s real business impact
- Ensure procurement is involved in strategic decisions early
Companies that get this right will unlock procurement’s full potential—not just as a cost-control function, but as a critical enabler of business success.
Does your procurement team have the tools to shift from cost-cutting to value creation? Procurement Tactics can help you make this transition with real-world strategies, training, and best practices.
About the author
My name is Marijn Overvest, I’m the founder of Procurement Tactics. I have a deep passion for procurement, and I’ve upskilled over 200 procurement teams from all over the world. When I’m not working, I love running and cycling.
